職位描述
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We're looking for a new colleague to focus on developing ZF product offering in Asia Pacific region to meet customer needs and grow market shares with End-to-End responsibilities.
Your tasks:
A. Product Portfolio Management
* Define new-to-range program (in line with global product strategy), via gap analysis and market feedback, to be developed for respective region(s).
* Manage product life cycle, including range extension, supersession and termination.
* Implement product development process, lead and monitor NPI activities to ensure KPI targets are achieved.
* Track and enhance NPI sales effectiveness.
* Define product specifications, including packaging, label, appearance, inserts, etc.
* Monitor customer requirements and competitor moves.
* Carry out product benchmarking against market competition.
* Maintain product-related data into Product Information Management System.
* Assist in product information maintenance in ERP system.
* Process enquiries from internal customers relating to respective product lines. Liaise with other departments where necessary to ensure fast response.
* Support special projects, including coordination with cross-functional/ cross-regional teams and timely execution of resulting activities.
* Work on customer/product claims in cooperation with Quality and Technical.
* Create monthly report data pertaining to NPI tracking and relevant ongoing activities.
B. Marketing and Communication
* Collaborate with Sales, Commercial excellence, Marketing to support profitable sales growth
* Collaborate with purchasing team to optimize product costs.
* Collaborate with Engineering team to timely deliver NPI /resource program.
* Carry out customer visits to obtain necessary market knowledge.
* Communicate with data team to improve product coverage and product cataloguing system.
* Prepare regular communication of new part number release(s) to data team for newsletter publications.
* Communicate with marketing team to develop marketing communication tools, including leaflets, poster, demo-kits, videos when necessary
* Deliver training to channel marketing team and sales on product unique selling points, benefits and advantages compared with competitors.
Your profile:
* Bachelor’s degree or above. Major in business administration, marketing, automotive relevant will be a plus.
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工作地點(diǎn)
地址:上海徐匯區(qū)上海-徐匯區(qū)采埃孚銷售服務(wù)有限公司(中國)
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